Email Address
Password
Forgot Password?
............................................................................................................................DescriptionBrands, Trademarks and Advertising informs the reader, whether in management or in law, of the various legal options and approaches available to protect brands. Strategies and case studies on litigation and brand protection instruct the reader on an overall method of intellectual property protection including trademarks, domain names, copyright, patents and designs.The author gives a detailed and thorough analysis of the concept, structure and anatomy of a brand. Brand protection is dealt with separately by an examination of its constituents, ie logo, product appearance, packaging, marketing and advertising. The approach provides a comprehensive overview of the various stages of protection. The text also dwells on the shortcomings of the present legal regime in its continuing attempt to protect brands worldwide. The concluding chapters of the book deal with emerging areas including brand protection on the internet.............................................................................................................................|ContentsChapter 1. The Structure of a BrandChapter 2. The Legal FrameworkChapter 3. Protecting Product AppearanceChapter 4. Protecting Product PackagingChapter 5. Brand Stretching and MerchandisingChapter 6. Advertising and Promotion Annexure – A Checklist for Industry: The Battle of the FormsChapter 7. Comparative Advertising Annexure I – Code for Commercial Advertising over All India Radio Annexure II – Code of Standards in Relation to the Advertising of Medicines and Treatment Annexure III – Standards of Practice for Advertising AgenciesChapter 8. Brands, Trademarks and Advertising: Towards a FutureChapter 9. What is a Trademark? An Answer from the Owner’s PerspectiveChapter 10. Evolution of Marketing and Brand ManagementChapter 11. Digital Brand Management: Managing a Brand Portfolio in the New Media Annexure – General Terms and ConditionsIndex............................................................................................................................Author DetailsRodney D Ryder heads the information technology, media and communications law practice at an Indian law firm. He is the author of Guide to Cyber Laws: The Information Technology Act 2000, E-Commerce, Data Protection and the Internet, the first section wise analysis of the Information Technology Act 2000. His second book, Intellectual Property and the Internet, published by LexisNexis Butterworths India deals with the issue of intellectual property law and practice with regard to the use of internet and new media in India and abroad. He is presently an advisor to the Ministry of Communications and Information Technology, Government of India on the implementation of the Information Technology Act 2000. Apart from advising clients, he also conducts educational and training programmes on corporate due diligence and audits, information technology and intellectual property.............................................................................................................................
