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............................................................................................................................DescriptionA Comprehensive Text Book Cum Practice Guide on Mall ManagementThis book offers a balanced, strategic and practical approach togrowing sector of organized retail - Shopping Centres - with resourcesgenerated from the author's practical experience in India and abroad,online resources, case studies, industry professionals' experience,etc. A complete guide detailing: Steps to successful establishing ofMall from concept stage to opening of the mall and then managing itfurther with best practices of CRM, marketing, operations, leasing,tenant mix, financing, facilities management, atmospherics,communication mix and other add-ons like entertainment options, itsimportance, multiplex operations, brand valuation for mall, parking management, food court management, retail demand analysis, etc.Some of the topics discussed comprehensively are: • Real Estate and Shopping Centre Potential in India • Pre-development process: Site selection • How to understand and review a commercial lease • Concept of tenant mix • Marketing and marketing planning • Maintenance management • Entertainment in shopping • Shopping centres-A macro-economic view • Financial aspects of Shopping Centre Management............................................................................................................................Contents1 Retailing a Global Review2. Introduction to Malls3. Pre-development Process: Site Selection4. How to understand and review a commercial lease5. Introduction and concept of tenant mix6. Introduction to Marketing & Marketing Planning7. Maintenance Management – A Learning Glimpse8. What is Entertainment in shopping9. Shopping Centres: Macro-Economic view10. Human Resources Management Planning: A Glimps............................................................................................................................Author DetailsAbhijit Das received Post-Graduate Diploma in Business Management & International Business from FIIB, Delhi. He is a seasoned professional and innovative thinker who has led various organizations in forging a vision of marketing strategy/ development of viable business models and execution of aggressive projects. He is skilled in effective Marketing Communication, Brand Management, Marcomm for IT brands, Mall Management, Franchise Management and Operations, business partnership development, team building and mentoring. He has over 8 years of experience along with handling profit centre, both at large companies and SMEs. He has consistently succeeded in enabling such organizations in increasing revenue and decreasing costs with his understanding of finance and its implication as key business driver.He has gained rich experience during his tenure with Holiday Inn Group followed by BTL Agency Sercon India, then with advertising/BTL Agency Fountainhead, the retail giant Kempfort. Presently he is part of senior management with a leading Mall Management Company (Part of Ansal Group) in Delhi who are managing landmark destinations across major cities in India.In the last 8 years he has built solid track record of success in leading start-ups, bringing about turnarounds and rapid growth of companies through his expertise in Strategic Planning, Transformational Change, Business Investor Funding, New Business and Integrated Marketing Communication (IMC) strategies.............................................................................................................................
