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.............................................................................................................................. Description Simplified Approach to Strategic Management has been written, keeping in view the difficulty students face in learning this subject. Hence, as far as possible the subject matter hs been simplified to make it easier for students to learn. This book is based on the syllabus of strategic Management paper for CA-IPCC Examination and covers all important topics Salient Features of the book Tabulated Text in simple languge for easy reading and comprehension Visual interface of content in the form of charts and pictures, to enable students to grasp concepts quickly My notes column to add personalised notes to the content A to Z Scan lists the key terms alphabetically and cn be used as a chapter-wise index Check Your Knowledge section with nearly all possible questions of each chapter fully referenced to where the answer can be found in the book. Trend Set section contains past examination papers fully referenced to where the answer can be found in the book ............................................................................................................................................................ Contents Dedication Preface Syllabus 1. Business Environment 2. Business Policy and Strategic Management 3. Strategic Analysis 4. Strategic Planning 5. Formulation of Functional Strategy 6. Strategy Implementation 7. Reaching Strategic Edge Appendices Appendix I - Trend Set Appendix II - Case Studies ............................................................................................................................................ Author Details Sanjay Monga is a visiting faculty member of several professional and management institutes like Institute of Chartered Accountants of India, Institute of Company Secretaries of India, IMT, and IIMM. Having completed BCom (Hons) and MCom from Ramjas College, University of Delhi, he is a qualified Cost & Works Accountant. He has taught thousand of students pursuing CA, CWA, CS, MBA, etc., in the last 20 years.
